Day 3 - The Media Insights Unconference 2025Wednesday, 5 February 2025 - US/Eastern

Generative AI technologies are evolving at a rapid pace, and the potential use cases within the media & entertainment industry are vast. Keeping up with the most relevant innovations is essential for media researchers & analysts to be a valued partner to their marketing and programming clients. In this brainstorming session, we will discuss how we can more effectively understand and use Generative AI in our industry.

Join us to explore the evolving landscape of sports fandom, focusing on how industry leaders from major league sports are reshaping fan engagement. The discussion will cover the latest trends, innovative strategies, and methods to enhance fan experiences and build stronger connections. Attendees will gain insights into the changing preferences and behaviors of sports fans, and the challenges and opportunities in sustaining fan loyalty in the digital age.

We're excited to introduce a new feature to this year's Media Insights Conference—a Case Study Competition that highlights the most innovative work in market research and media insights. The audience will have the opportunity to judge and vote for the Best Case Study.

1. Sports Halo Moments with Kaitlyn Connolly, Research Manager and Brendan Prior, Sr. Analyst, Fan & Marketplace Strategic Insights, ESPN

2. The Science of Building Brands Across Languages with Jaclyn Williams, Research & Insights Manager, Global Functions & North America, TikTok and Amber McBenttez, EVP, Head of Streaming and Creator Platforms, NRG

3. Augmented Reality: The Modern Word-of-Mouth with Takeshi Tawarada, Research and Insights Lead, Snap and Jack Johnston, Sr. Social Innovation Director, Tinuiti

Join this keynote session to discover how consumers spend their precious free time.

This research provides a comprehensive understanding of how consumers in 4 markets spend their time over the course of a year. Capturing all types of activities, from sleep to sex, this project explores consumer leisure time entertainment preferences to reveal how media fits into consumer’s lives. Looking closely at how age and life stage impact leisure time and media preferences, this study also reveals what consumers value most when it comes to their free time.