Day 3 - The Media Insights Unconference - ET (Eastern Time, GMT-05:00)
Day 3 - The Media Insights Unconference - ET (Eastern Time, GMT-05:00)
Join us for our first-ever Breakfast & Brainstorm! This interactive session will discuss never-before-seen data on series cancellation rates for the 2023 year among all linear TV and streaming services.
Once the stage is set on the trends, the session will open up to the audience to drill down on navigating cancellation rates, the benchmarks for why a show is canceled, and what makes a series a winner.
Why do things become popular? Why do certain songs, apps, games, films, and cultural figures rise to blockbuster-levels of prominence, while others wither in obscurity? If you think the answer’s simple, think again—and start listening. In this absorbing keynote—based on his instant national bestseller Hit Makers—Derek Thompson reveals, for the first time, the complex blend of psychology, marketing, and economics that makes major hits take off. Customizable to your industry—any industry—Thompson shatters myths about quality and taste, reveals crucial insights into networks and audience, and traces popularity from our deepest human needs to the savviest of today’s media manipulators. With great energy and a fine sense of humor, Thompson will offer ideas you can use now to not only make great, lasting products, but products people hear about. Attention is our most valuable commodity—so don’t pass up Thompson’s indispensable take on what we like, why we like it, and how culture actually happens.
For a long time, the video game sector was a small part of the entertainment industry, but as it has grown to become a $190 Billion industry across a wide array of audiences, the worlds of interactive and traditional entertainment have become more similar. In this session, a panel of research leaders from leading video game publishers will compare, contrast, and discuss consumer research approaches in interactive entertainment against more traditional entertainment (tv, film, etc.).
Despite a rapidly media changing landscape, you already have remarkable foundations and building blocks to help yourself grow within the field.
This interactive general session will inform you about the speaker's journey, experience, and what she's learned through her coaching practice in order to help you envision career growth and feel confident about your future.
It is possible to thrive in a rapidly changing media industry, as long as you have the tools to grow. You will also learn what you can do to pivot when faced with unexpected circumstances.
Come prepared to share stories of triumphs and challenges.
This highly interactive and engaging session will drill down on solutions for common obstacles facing the media space today in a roundtable discussion format. We ask that you come ready to not only learn, but share experiences, lessons learned and triumphs.
- Using Data to Create Meaningful Content with Shenaika Davis, Customer Insights Content Producer at Meta
- Best Practices for Qualitative Research with Emily Maywood, Director, Global Corporate Research at Warner Bros. Discovery
- Ads – What’s Old is New Again with Theresa Pepe, VP, Ad Sales Research at Allen Media Group