November 15-16, 2021
Omni NashvilleNashville, TNKey Sessions
Nadja West
Keynote: Leading Through Uncertainty
US Army Medical Command
Robert Miner
Keynote Panel Discussion: The New Streamers
Miner & Co. Studio
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Day One - EST/EDT (Eastern Daylight, GMT-4)
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Day One - EST/EDT (Eastern Daylight, GMT-4)
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8:00am - 8:30am30 mins
Breakfast & Registration
8:30am - 8:45am15 mins
Welcome from Your Event Hosts
- Debi Pomerantz - SVP, Global Research and Consumer Insights, discovery+
- Audra Priluck - SVP, Media Development and Head of Revenue Activation, Ipsos
- Edwin Wong - Senior Vice President, Insights & Innovation, Vox Media, Inc.
8:45am - 9:25am40 mins
Keynote: Leading Through Uncertainty
- Nadja West - First African American Army Surgeon General and Former Commanding General, US Army Medical Command
9:25am - 9:45am20 mins
Q&A with Nadja West
- Nadja West - First African American Army Surgeon General and Former Commanding General, US Army Medical Command
9:45am - 10:30am45 mins
Networking & 1-on-1 Meetings
10:30am - 10:40am10 mins
Track 1
Track Chair Welcome
10:30am - 10:40am10 mins
Track 2
Track Chair Welcome
10:40am - 11:10am30 mins
Track 1
Panel Discussion: Media Research & Measurement Not in the Physical World
- Tom Ziangas - SVP, Revenue & Strategic Research, Crown Media Family Networks
10:40am - 11:10am30 mins
Track 2
Establishing an Emotional Connection Through Empowerment
- Michelle Auguste - Head of Research, Fuse Media
11:15am - 11:45am30 mins
Track 1
Brainstorming Breakout: Measurement & Research Mishaps
11:15am - 11:45am30 mins
Track 2
Brainstorming Breakout: Including and Engaging with Diverse Audiences
11:45am - 1:00pm75 mins
Track 1
Lunch
11:45am - 1:00pm75 mins
Track 2
Lunch
1:00pm - 1:30pm30 mins
Track 1
Measurement and the Pandemic’s Impact on It
1:00pm - 1:30pm30 mins
Track 2
Engaging LGBTQ Audiences with Original Programming with Multi-Platform FAST Distribution
- Paul Kontonis - Chief Marketing Officer, Revry
1:35pm - 2:05pm30 mins
Track 1
Counting in the Digital Age
- Michael Bagalman - Vice President, Business Intelligence and Data Science, STARZ
1:35pm - 2:05pm30 mins
Track 2
Session to be delivered by Miner & Co. Studio
- Robert Miner - President, Miner & Co. Studio
2:10pm - 2:40pm30 mins
Track 1
Build-a-Panel: Research and Measurement in the New Age
2:10pm - 2:40pm30 mins
Track 2
The Power of TV in Cultural Connection
- Christian Kurz - SVP, Global Streaming and Corporate Insights, ViacomCBS
2:40pm - 3:15pm35 mins
Networking & 1-on-1 Meetings
3:15pm - 4:00pm45 mins
Keynote Panel Discussion: The New Streamers
- Robert Miner - President, Miner & Co. Studio
- Courtney Thomasma - General Manager, AMC+
- Jennie Morris - Senior Vice President, Content Strategy & Planning, HBO Max
- Laurel Weir - Executive Vice President and Head of Strategic Insights and Research, MTV Entertainment Group
- Debi Pomerantz - SVP, Global Research and Consumer Insights, discovery+
4:00pm - 4:30pm30 mins
Track 1
Cross-Platform Measurement Best Practices
4:00pm - 4:30pm30 mins
Track 2
From Y to Z: Identifying Youth Trends in a Shifting Media Landscape
- MaryLeigh Bliss - Chief Content Officer, YPulse
- Kaley Mullin - Youth and Trends Insights Lead, YouTube
4:35pm - 4:55pm20 mins
Track 1
Session to be Delivered by Resonate
- Ericka McCoy - Chief Marketing Officer, Resonate
4:35pm - 4:55pm20 mins
Track 2
Session Details Coming Soon!
5:00pm - 5:30pm30 mins
Track 1
Challenges of Addressable Media
5:00pm - 5:30pm30 mins
Track 2
Shades of Us: A Look at Kids' Cultural Identities
5:30pm - 6:30pm60 mins
Chairman's Reception
6:30pm - 6:35pm5 mins
Close of Day
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