Key Sessions
Ronald D. Moore
Creating a Global Brand Without a Global Platform
Tall Ship Productions
Ryan Wyatt
Keynote with Ryan Wyatt, Global Head of Gaming and AR/VR, Content and Partnerships at YouTube
YouTube
keyboard_arrow_right
Search & Filter keyboard_arrow_right
keyboard_arrow_left Hide
Day One - EST/EDT (Eastern Daylight, GMT-4)
keyboard_arrow_leftSearch & Filter
search
Streams
Formats
Day One - EST/EDT (Eastern Daylight, GMT-4)
search
Streams
Formats
8:30am - 9:15am45 mins
Breakfast & Registration
9:15am - 9:30am15 mins
Welcome from Your Event Hosts
- Dominique Batiste - Director Consumer Insights & Analytics, STARZ
- Jon Giegengack - Principal, Hub Entertainment Research
9:30am - 10:15am45 mins
Creating a Global Brand Without a Global Platform
- Ronald D. Moore - Showrunner/Executive Producer, Tall Ship Productions
- Dominique Batiste - Director Consumer Insights & Analytics, STARZ
10:15am - 10:45am30 mins
Morning Networking Break
10:45am - 11:00am15 mins
Track 1: Data, Measurement & Insights
Track Chair Welcome with Ipsos
- Manny Flores - EVP, Media Development, Ipsos
10:45am - 11:00am15 mins
Track 2: Creative
Track Chair Welcome with Invoke
- Wayne Goodreau - Principal Researcher, Invoke
10:45am - 11:00am15 mins
Track 3: The Attention Economy
Track Chair Welcome with Maru/Matchbox
- Audra Priluck - Vice President, Business Development, Media & Entertainment, Maru/Matchbox
11:00am - 11:30am30 mins
Track 1: Data, Measurement & Insights
Engage the Humans: Brand Storytelling Rooted in AI-Powered Consumer Insights
- Cristina Bell - VP of Digital Video Analytics & Implementation Strategy, A+E Networks
- Ray Faust - Executive Director, Client Solutions, Resonate
11:00am - 11:30am30 mins
Track 2: Creative
mc2: Multi-Cultural Content x Connections
- Audrey Cochran - VP, Research and Insights, Global Markets, TV One
11:00am - 11:30am30 mins
Track 3: The Attention Economy
The Importance of Meaningful Attention
- Bobby LaCivita - VP, Research & Measurement, Group Nine Media
11:30am - 12:00pm30 mins
Track 1: Data, Measurement & Insights
Who is Latinx?
- Juliana Gomez - VP Strategy & Insights, Univision Communications Inc.
- Roberto Ruiz - Executive Vice President - Research, Insights & Analytics, Univision Communications Inc.
11:30am - 12:00pm30 mins
Track 2: Creative
Influencing the Influencer Generation: New Gen Z Research Revealed
- Mike Bloxham - Senior Vice President, Global Media & Entertainment, Magid
11:30am - 12:00pm30 mins
Track 3: The Attention Economy
Audio: Activated
- Caitlin Harley - Director, Multiplatform Sales Research, BBC News - Global
12:00pm - 12:30pm30 mins
Track 1: Data, Measurement & Insights
Is Context the New “King”? A Plan for Winning the Content War.
- Andrea Marker - Senior Vice President, Content Strategy Media Development, Ipsos
- Dani Paz - Vice President, Content Insights and Strategy Activation, Media Development, Ipsos
12:00pm - 12:30pm30 mins
Track 2: Creative
Harnessing the Power of Storytelling in Sports
- Renata Policicio - Vice President, Research and Insights, Global Markets, ESPN
12:00pm - 12:30pm30 mins
Track 3: The Attention Economy
Creating Compelling Content for IGTV
- Stefanie Grafstein - IGTV Content Creator, IGTV's ReCollections
12:30pm - 1:45pm75 mins
Track 1: Data, Measurement & Insights
Lunch
12:30pm - 1:45pm75 mins
Track 2: Creative
Lunch
12:30pm - 1:45pm75 mins
Track 3: The Attention Economy
Lunch
1:45pm - 2:15pm30 mins
Track 1: Data, Measurement & Insights
Keeping Score in Marketing: Measuring the Contribution of Promotion to TV Ratings
- Richard Cedrone - Assoc. Director, Strategic & Brand Insights, ESPN
- Flora Kelly - Senior Director, Strategic & Brand Insights, ESPN
1:45pm - 2:15pm30 mins
Track 2: Creative
LOL 101: The Art & Science of Getting a Laugh
- Erica Carranza - VP, Consumer Psychology, Chadwick Martin Bailey
- Lisa Dracolakis - Executive Director, Consumer Insights, Disney Channels Worldwide
1:45pm - 2:15pm30 mins
Track 3: The Attention Economy
With So Many Streaming Choices, How Do Consumers Decide?
- Ben Carlson - SVP and General Manager, Streaming and Platforms, MarketCast
- Jen Handley - SVP and General Manager, Social Analytics, MarketCast
2:15pm - 2:45pm30 mins
Track 1: Data, Measurement & Insights
2020: Redefining “Watching TV”
- Jon Giegengack - Principal, Hub Entertainment Research
2:15pm - 2:45pm30 mins
Track 2: Creative
Research for People Who Failed Math: How to Successfully Partner with Creatives
- Sararuth Delice - Research Director, Discovery, Inc.
- Don Micallef - Vice President of Research for Cable Networks, Investigation Discovery, American Heroes Channel and Destination America
2:15pm - 3:00pm45 mins
Track 3: The Attention Economy
Panel: Esports 101
- Carol Hinnant - Chief Revenue Officer, Comscore
- Felix LaHaye - Founder and CEO, United Esports
- Nathan Lindberg - Sr. Director, Global Sponsorship Sales, Twitch
- Audra Priluck - Vice President, Business Development, Media & Entertainment, Maru/Matchbox
2:45pm - 3:00pm15 mins
Track 1: Data, Measurement & Insights
Applying Breakthrough Technology to Produce Extraordinary Ideas
- Andre Fonseca - Co-Founder, FC+A
- Anthony Jackman - VP of Media & Entertainment, Affinio
2:45pm - 3:00pm15 mins
Track 2: Creative
Live Segments: Shaping Your Creative Development Using Real-Time Signals from Your Key Audiences
- Sumi Barry - SVP, Consumer and Market Intelligence, NBC Entertainment
- Francesco D'Orazio - CEO, Pulsar
3:00pm - 3:30pm30 mins
Beignet Break Brought to You by Miner & Co. Studio
3:30pm - 4:15pm45 mins
Keynote with Ryan Wyatt, Global Head of Gaming and AR/VR, Content and Partnerships at YouTube
- Ryan Wyatt - Global Head of Gaming and AR/VR, Content and Partnerships, YouTube
4:15pm - 5:30pm75 mins
Opening Night Party
5:30pm - 5:35pm5 mins
Close of Day
Filter
Streams
Formats