January 23 - 25, 2024
Loews Coral Gables HotelMiami, FLKey Sessions
Jeremy Gutsche
Keynote: Turning Chaos Into Opportunity
TrendHunter
Liz Huszarik
Keynote: The Great Reboot
Warner Discovery
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Monday, January 30, 2023 - EST (Eastern Standard Time, GMT-5)
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Monday, January 30, 2023 - EST (Eastern Standard Time, GMT-5)
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7:45am - 8:30am45 mins
Coffee + Networking
8:30am - 8:45am15 mins
General Session
Event Introduction and Welcome from Your 2023 Co-chairs
- Theresa Pepe - Former Vice President, Ad Sales Research, Warner Discovery
- James Petretti - Senior Vice President, North America Distribution Research, Sony Pictures Entertainment
8:45am - 9:30am45 mins
General Session
Keynote: Turning Chaos Into Opportunity
- Jeremy Gutsche - Chief Executive Officer, NYT Bestseller, TrendHunter
9:30am - 10:15am45 mins
General Session
Keynote: The Great Reboot
- Liz Huszarik - Former Executive Vice President, Chief Research & Data Officer, Warner Discovery
10:15am - 10:45am30 mins
One-on-One Networking
10:45am - 10:55am10 mins
The Future of Media
Track Chair Welcome
- Natalie Lacey - EVP, Ipsos Media and Entertainment Platforms
10:45am - 10:55am10 mins
Insights & Innovation
Track Chair Welcome
- Holly Leff-Pressman - Chief Client Engagement Officer, ScreenEngine/ASI
- Steve Markov - Founder and Managing Partner, Coherency, a Screen Engine/ASI company
10:55am - 11:35am40 mins
The Future of Media
Churn and Burn - or - Retain and Sustain: Optimizing Subscriber Segments to Maximize Business Value
- Mike Bloxham - Executive Vice President, Global Media & Entertainment, Magid
- Tony Cardinale - SVP, Data Science, Magid
10:55am - 11:35am40 mins
Insights & Innovation
You Can’t Spell Innovation Without O, T, & A
- Jon Marks - Chief Research Officer, E.W. Scripps
11:35am - 12:15pm40 mins
The Future of Media
What Makes a Hit?
- Ben Carlson - SVP of Media and Entertainment, MarketCast
- Dounia Turrill - SVP, Entertainment, MarketCast
11:35am - 12:15pm40 mins
Insights & Innovation
PANEL: The Future of Bundling & Streaming Aggregation
- Jason Tiffer - Chief Strategy Officer, OvationMR
- Christian Kurz - SVP, Global Streaming Research and Insights, Paramount Global
- Maria Rua Aguete - Senior Research Director, Media and Entertainment, Omdia
12:15pm - 12:55pm40 mins
The Future of Media
TV’s Competition: It’s Not Who You Think
- Jon Giegengack - Principal, Hub Entertainment Research
- Tracey Chen - Executive Director, Corporate Research, Data & Insights, Warner Bros. Discovery
12:15pm - 12:55pm40 mins
Insights & Innovation
Understanding the Future of Series
- Amber McBenttez - Executive Vice President, National Research Group
- Sumi Barry - SVP, Entertainment Content and Consumer Insights, NBC Universal Television and Streaming
- Christian Kurz - SVP, Global Streaming Research and Insights, Paramount Global
12:55pm - 1:15pm20 mins
The Future of Media
Meaningful Attention: Because Attention is Not Enough
- Jeff Bander - Chief Revenue Officer, eye square
12:55pm - 1:15pm20 mins
Insights & Innovation
Emotion 360: Analyzing, Developing and Tracking Your Content With Viewers' Emotional Need States In Mind
- Steve Markov - Founder and Managing Partner, Coherency, a Screen Engine/ASI company
- Pam Pearce - VP, Consumer Insights and Strategic TLC, OWN, ID and TRVL, Warner Brothers Discovery
1:15pm - 2:15pm60 mins
Networking Lunch
2:15pm - 2:55pm40 mins
The Future of Media
Representation in the Metaverse - Building the Betterverse
- David Pangilinan - Manager, Audience Impact and Intelligence, Paramount
- Shivani Gorle - Senior Manager of Audience Impact & Intelligence, Paramount
2:15pm - 2:55pm40 mins
Insights & Innovation
What is a D.A.T.A. Product?
- Karen Pfeifer - Data Strategy, Product Operations and Marketing Leader, Disney Streaming
2:55pm - 3:35pm40 mins
The Future of Media
What Audio Insights Reveal About the Changing Media Landscape
- Steve Mulder - Senior Director of Audience Insights, NPR
2:55pm - 3:35pm40 mins
Insights & Innovation
PANEL: Consumer Journey Analysis
- Mike Chavarria - VP, Client Director, Toluna
- Danielle Blugrind - Sr. Consumer Insights Manager, Roku
- Debi Pomerantz - Former SVP, Global Research and Consumer Insights; Discovery+, Warner Bros. Discovery
- Mark Hoebich - Executive Vice President & Head of Film & TV, Luminate
3:35pm - 3:55pm20 mins
The Future of Media
Ensuring A Seamless Transition Between Research, Campaign Planning, and Media Activation
- Andy Davidson - Head of Data Strategy and Analytics, Big Village
- Jake Kelley - Director of Innovation and Product Development, Big Village
3:35pm - 3:55pm20 mins
Insights & Innovation
Pendulum Swing: How TV is Set to Regain Importance in 2023
- Tara Tyson - SVP, Research, Entertainment & Technology, Maru Matchbox
- Travis Crosby - VP, Strategy & Development, Entertainment & Technology, Maru Matchbox
3:55pm - 4:15pm20 mins
Afternoon Networking Break
4:15pm - 4:55pm40 mins
The Future of Media
Resiliency in Outcome-Based Measurement
- Heriberto A. Salcedo - Manager - Global Measurement Partner Products, Meta
4:15pm - 4:55pm40 mins
Insights & Innovation
How Sports Plays into the Linear vs. Digital Debate
- Federico Garza - Senior Vice President, Strategy and Insights, NBCUniversal Telemundo Enterprises
4:55pm - 5:20pm25 mins
The Future of Media
Drivers of Entertaining Ads
- Jacqueline Cervantes - Global Research & Insights Partner, TikTok
4:55pm - 5:35pm40 mins
Insights & Innovation
Conversation with Comscore: An Interactive Discussion on the Challenges and Future of Cross-Platform Measurement
- Tara Gotch - SVP Commerical, Comscore
- Jenny Waddington - Senior Account Sales Manager, Comscore
5:35pm - 6:30pm55 mins
Opening Reception
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