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May 23-25, 2022
Grand Hyatt NashvilleNashville, TNKey Sessions
Nadja West
Keynote: Leading Through Uncertainty
US Army Medical Command
Jennie Morris
Keynote Panel Discussion: The New Streamers
HBO Max
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Day One - CST/CDT (Central Daylight, GMT-5)
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8:00am - 8:30am30 mins
Breakfast & Registration
8:30am - 8:45am15 mins
Welcome from Your Event Hosts
- Debi Pomerantz - SVP, Global Research and Consumer Insights, discovery+
- Audra Priluck - SVP, Media Development and Head of Revenue Activation, Ipsos
- Edwin Wong - Senior Vice President, Insights & Innovation, Vox Media, Inc.
8:45am - 9:30am45 mins
Keynote: Leading Through Uncertainty
- Nadja West - First African American Army Surgeon General and Former Commanding General, US Army Medical Command
9:30am - 9:45am15 mins
Moderated Q&A
- Nadja West - First African American Army Surgeon General and Former Commanding General, US Army Medical Command
- Debi Pomerantz - SVP, Global Research and Consumer Insights, discovery+
9:45am - 10:15am30 mins
Networking & 1-on-1 Meetings
10:15am - 10:25am10 mins
Track 1: Research and Measurement in the New Age
Research and Measurement in the New Age Track Chair Welcome
- Brian Katz - Senior Vice President of Sales, 605
10:15am - 10:25am10 mins
Track 2: Cultural Trends in Media
Cultural Trends in Media Track Chair Welcome
- Cindi Smith - Head of Diversity, Equity & Inclusion, National Research Group (NRG)
10:25am - 10:55am30 mins
Track 1: Research and Measurement in the New Age
Panel Discussion: Research & Measurement in the New Age
- Theresa Pepe - VP, Entertainment Ad Sales Research, Warner Bros. Entertainment
- Renata Policicio - SVP, Direct-to-Consumer Research, WarnerMedia
- Tom Ziangas - SVP, Revenue & Strategic Research, Crown Media Family Networks
10:25am - 10:55am30 mins
Track 2: Cultural Trends in Media
Representation IQ: Black Women in America
- Cindi Smith - Head of Diversity, Equity & Inclusion, National Research Group (NRG)
- Scott Garner - Head of Consumer Insights, Oprah Winfrey Network (OWN)
11:00am - 11:30am30 mins
Track 1: Research and Measurement in the New Age
Counting in the Digital Age
- Michael Bagalman - Vice President, Business Intelligence and Data Science, STARZ
11:00am - 11:30am30 mins
Track 2: Cultural Trends in Media
Engaging LGBTQ Audiences with Original Programming with Multi-Platform FAST Distribution
- Paul Kontonis - Chief Marketing Officer, Revry
11:35am - 12:05pm30 mins
The Evolution of Comedy Central’s The Daily Show – From Studio to Trevor’s Home to a New “Return to Studio” Look + Feel
- Kassie Deng - Senior Director, Entertainment & Youth Strategic Insights, ViacomCBS
- Leslie Mallek - Vice President, Consumer Insights, MTV Entertainment Group
12:05pm - 1:15pm70 mins
Lunch
1:15pm - 1:45pm30 mins
Track 1: Research and Measurement in the New Age
Self-Bundlers: How Consumers Evaluate Their TV/Video Viewing Options
- Jon Marks - Chief Research Officer, Scripps Networks
- Sean Breedlove - VP, Digital, Multiplatform & Strategy Research, Scripps Networks
1:15pm - 1:45pm30 mins
Track 2: Cultural Trends in Media
In Search of Balance: Integrating Media and Digital Technology Into Family Life
- Nellie Gregorian - President, Fluent Research
1:50pm - 2:20pm30 mins
Track 1: Research and Measurement in the New Age
How Fandoms Drive TV Tune-in and What it Means for Your Marketing Strategy
- Francesco D'Orazio - Co-Founder & CEO, Pulsar
1:50pm - 2:20pm30 mins
Track 2: Cultural Trends in Media
Insights to Engage Stakeholders & Creatives and Create Content to Win Over Audiences
- Robert Miner - President, Miner & Co. Studio
- Karen Miller - VP Research, AMC Networks
- Melanie Schneider - SVP of Research, AMC/Sundance Studios
2:25pm - 2:55pm30 mins
Did You Watch? The Power of Talking About TV
- Christian Kurz - SVP, Global Streaming and Corporate Insights, ViacomCBS
2:55pm - 3:15pm20 mins
Networking Break
Networking and 1-on-1 Meetings
3:15pm - 3:45pm30 mins
Track 1: Research and Measurement in the New Age
Full-Funnel Attribution In A New Age
- Brian Katz - Senior Vice President of Sales, 605
- Sunil Soman - Vice President, Marketing Sciences, WarnerMedia
3:15pm - 3:45pm30 mins
Track 2: Cultural Trends in Media
From Y to Z: Identifying Youth Trends in a Shifting Media Landscape
- MaryLeigh Bliss - Chief Content Officer, YPulse
- Kaley Mullin - Youth and Trends Insights Lead, YouTube
3:50pm - 4:10pm20 mins
Track 1: Research and Measurement in the New Age
Maximizing Audience Revenue with Data-Driven Storytelling
- Ray Faust - General Manager, Media & Entertainment, Resonate
3:50pm - 4:10pm20 mins
Track 2: Cultural Trends in Media
Beyond the Algorithms: The Intersection of Marketing, Psychology, and Technology During Times of Crisis
- Edwin Wong - Senior Vice President, Insights & Innovation, Vox Media, Inc.
- Naira Musallam, PhD - Co-Founder, SightX
4:15pm - 5:00pm45 mins
Keynote Panel Discussion: The New Streamers
- Jennie Morris - Senior Vice President, Content Strategy & Planning, HBO Max
- Courtney Thomasma - General Manager, AMC+
- Robert Miner - President, Miner & Co. Studio
- Laurel Weir - Executive Vice President and Head of Strategic Insights and Research, MTV Entertainment Group
- Debi Pomerantz - SVP, Global Research and Consumer Insights, discovery+
5:00pm - 6:00pm60 mins
Opening Night Happy Hour
6:00pm - 7:00pm60 mins
Nash Bash!
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