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Mavericks of Media

Robin Thomas
EVP, Consumer Insights, Strategy and Analytics at Hallmark Media


Robin Thomas is executive vice president, consumer insights, strategy and analytics of Crown Media Family Networks, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand streaming service, Hallmark Movies Now; and publishing division, Hallmark Publishing. Thomas is based in Los Angeles and reports to President & CEO, Wonya Lucas.

In this role, Thomas leads the company’s research department to develop and execute comprehensive, integrated research strategies that align with and support Crown Media’s overarching strategic business plan. She is also responsible for supporting the strategic objectives of the programming, distribution, ad sales, and marketing departments to optimize the company’s performance in the marketplace.

A veteran in the media and marketing research industry, Thomas’ professional background includes senior positions at Disney-ABC Television Group, WGN America, and Turner Broadcasting, Inc. Most recently, she was Senior Vice President of Research at WGN America, where she oversaw all facets of research.

Thomas earned a Bachelor of Arts degree in Journalism from The University of Georgia’s Grady School. She was an active member on the Council for Research Excellence and is a graduate of WICT’s Betsy Magness Leadership Institute, Class IV. She lives in Hidden Hills, California with her husband and is the proud mother of four sons.

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