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Mavericks of Media

Heriberto A. Salcedo
Global Product Partnerships Manager - Attribution Measurement at Meta


Heriberto’s passions are people and culture. As a result of his passion, he works with brands to develop insight driven business opportunities that reach consumers at mass across every touch point in an impactful matter.

Heriberto currently leads Viacom’s Marketing and Partner Insights group, analyzing consumer insights and viewer consumption behavior for VH1, Logo, Comedy Central and the portfolio of MTV networks. Prior to joining Viacom, Heriberto spent six years at NBCUniversal, ultimately leading the Hispanic Group sales research & strategy efforts. He has also spent time working in the financial sector focusing on e-mail marketing analytics and strategy development to support marketing efforts from a customer acquisition and retention aspect.

Born in Brooklyn, NY, Heriberto received his degree in business administration and marketing from Kutztown University of Pennsylvania.

He currently lives in New York City.