Maximizing your social media presence

A diverse group of industry professionals discuss how they use social media in their daily business practices to increase engagement in their company’s brand and encourage two-way communication. Some of the topics covered include cultivating relationships through Twitter, using Twitter as a tool to broadly disseminate news, how to establish a company voice that is still engaging but doesn’t cross compliance guidelines, where LinkedIn stands in relation to other social media channels, and how to avoid social media fatigue.

• Adam Feuerstein – TheStreet
• Ryan McBride – Novartis Instititutes for BioMedical Research
• Laura E. Strong – Quintessence Biosciences