Measure Up Podcast: Tim McMullen

In preparation for next week's Measure Up conference, we'll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series.

In today's edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Tim McMullen of Redpepper. McMullen will be participating in the Panel "Board Room Buy-In: How to Create Relevancy of Marketing Metrics within the Corporate Environment" with Gary Katz of Marketing Operations Partners, Ellen Campbell-Kaminski of LexisNexis, and Mark Krebs of Kirkland's on Wednesday, June 8th at Measure Up. In today's podcast McMullen discusses some techniques for getting that all-important buy-in, and finding the right metrics to be measuring for your marketing plan.

For a sneak peek of the session and some of his ideas on the topic, listen to the podcast here.

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We hope to see you at the conference next week, it's not too late to register! Register with code MEASURE11BLOG for 15% off the standard rate here.