FAQs

MenuDirections, hosted by FoodService Director, brings together on-site foodservice professionals from all segments—including colleges & universities, hospitals, K-12, and B&I—to explore emerging culinary trends and innovative strategies. This exclusive event delivers actionable insights through interactive Table Talk Roundtables, hands-on Menu Moments demonstrations, behind-the-scenes tours, and expert-led sessions that help operators enhance their foodservice programs while earning valuable CEH credits.

The 2025 FSD MenuDirections will take place Monday, November 17 to Wednesday, November 19 at the Hilton Tampa Downtown in Tampa, FL

Noncommercial Foodservice Operator:

Registration fees are complimentary for qualifying noncommercial foodservice operators. If you register and don’t cancel prior to November 4, 2025, a cancellation fee of $295 per person will be applied. If you have questions regarding operator registration, contact Katrina.phillips@informa.com

Supplier:

If you supply products or services to the foodservice industry, please contact us about sponsorship opportunities that include registration pass(s) to attend Menu Directions. Contact Peter.loibl@informa.com for more details.

Sponsors:

If you are a confirmed sponsor of Menu Directions 2025, you will receive a special registration link and company specific code to use for registration. If you have questions, contact jesse.parziale@informa.com

Can I bring a spouse/guest?

Please submit a request to Katrina.phillips@informa.com if you plan to bring your spouse or significant other. Informa reserves the right to decline a guest due to event capacity or company affiliation.

Due to the nature of this event, no one under the age of 21 is permitted to attend Menu Directions.

If you a noncommercial foodservice operator who is interested in speaking on the program or hosting an on-site tour of your establishment in Tampa Bay area, contact Monique.levy@informa.com

If you supply products, services or consulting services to the foodservice industry and you are interested in thought leadership speaking opportunities, contact Peter.Loible@informa.com to explore sponsorship opportunities.

The meeting attire for MenuDirections is Business Casual

Informa is a leading international business-to-business information services group that connects people with knowledge to help them learn more, know more, and do more. Through its Informa Connect division, the company delivers content-led live and on-demand events, training, and specialist content to businesses and professionals across various industries.

As part of the Informa family, FSD benefits from global reach, industry expertise, and the infrastructure necessary to host gatherings that assemble key decision-makers and financial partners in environments specifically designed for meaningful business connections and actionable insights across the convenience retail landscape.

Informa Connect is dedicated to creating experiences that deliver positive impact while minimizing environmental footprint. Through the FasterForward sustainability program, events like ours will move faster to become zero-waste and net-zero carbon by 2030.

In the future, we will actively help partners, customers, and wider markets achieve their own sustainability goals. By attending FSD MenuDirections, participants will not just gain valuable industry knowledge and connections, but they will also support a more sustainable future for their industries.