Ellie Norton

Executive Vice President at Rentyl Apartments

Speaker

A senior industry leader with more than 28 years of experience on both the Owner/Operator and Supplier sides, Ellie brings a well-rounded and strategic perspective to property management. She has successfully supported portfolios exceeding 15,000 units across a wide range of asset types — including lease-up, stabilized, mixed-use, urban, and age-restricted communities.

Ellie is known for building high-performing, resilient teams and for driving revenue growth, market share, and asset turnaround through data-driven insights and innovative marketing strategies. She holds CAPS and CAM designations, is a CPM candidate, and serves as a faculty member for the National Apartment Association Education Institute. In 2023, she was inducted into the Apartment Association of North Carolina Hall of Fame.

Ellie is a passionate special needs advocate as a proud mom to a son with Down syndrome. She’s also a certified yoga instructor, an avid traveler, and a nature enthusiast. She shares life with her three dogs, once escaped from Alcatraz, and is a proud Ironman finisher.