Jessica Romero

Director of Strategic Marketing, Property Management at RangeWater Real Estate

Speaker

With over 15 years of multifamily experience, Jessica Romero is a marketing expert known for developing innovative strategies that drive brand awareness, lead generation, and resident engagement. As a key player at RangeWater Real Estate, she specializes in crafting data-driven marketing initiatives, optimizing digital and traditional advertising efforts, and enhancing the resident experience through creative storytelling and strategic positioning.

Throughout her career, Jessica has worked across all facets of multifamily - onsite operations, corporate leadership, and supplier partnerships - giving her a unique 360-degree perspective on what makes marketing truly impactful in the industry. Her ability to bridge the gap between operations and marketing has driven leasing success and fostered strong client relationships.

Beyond her role at RangeWater, Jessica is an active leader in the multifamily space. She has served as a board member for both the Southeast Florida Apartment Association (SEFAA) and the Space Coast Apartment Association (SCAA). Additionally, she contributes to shaping Florida Apartment Association (FAA) conference content, ensuring that education remains relevant and forward-thinking.

Jessica’s commitment to industry development extends to her involvement with the National Apartment Association (NAA), where she currently serves on both the NextGen and DEI committees. She is also an alum of the NAA Diversity Leadership Program (DLP), further reinforcing her dedication to fostering inclusivity and innovation within the industry.

A passionate advocate for multifamily, Jessica actively supports her local PAC and NAAPAC, recognizing the critical role advocacy plays in shaping policies that impact housing and multifamily businesses. She is also a sought-after speaker and panel moderator, frequently sharing insights on marketing trends, branding strategies, and the evolving renter journey.

When she’s not strategizing the next big marketing initiative, you can find Jessica engaging with industry peers, mentoring up-and-coming professionals, and championing the future of multifamily marketing.