Liv GabrielsenVP of Marketing and Learning and Development at Pegasus ResidentialSpeaker
Profile
Liv began her career in the multifamily industry as a property manager with Atlantic & Pacific Property Management before transitioning to Apartments.com as a sales executive in the early days of digital marketing. Over her 10-year tenure, she managed national accounts, led regional teams, and played a key role in the company’s transition after its acquisition by CoStar Group.
In 2016, she pivoted to digital marketing, joining G/O Digital, a TEGNA agency, as a National Accounts Director, where she helped major brands develop and execute comprehensive digital strategies. She later became Director of Client Services at PERQ, a tech firm specializing in AI-driven consumer engagement.
By 2020, Liv joined The Bainbridge Companies as Director of Marketing and was soon promoted to Vice President, using her expertise in sales and digital strategy to enhance Bainbridge’s reputation as a top developer and operator of luxury communities. In 2022, she joined Realtor.com to lead sales and marketing efforts for its rentals category, leveraging her deep multifamily knowledge and ability to navigate evolving consumer trends. Her leadership in building high-performance teams contributed to a strategic partnership with Zillow.
Currently, Liv serves as Vice President of Marketing and Learning & Development at Pegasus Residential, where she oversees corporate and community-level marketing initiatives, branding, and training programs. Her expertise spans digital advertising, brand strategy, consumer engagement, sales, and go-to-market execution. She is an alumna of Florida State University and earned her MBA from Nova Southeastern University.
Agenda Sessions
Marketing And Advertising For More Quality & Profitable Resident Acquisition
, 11:45amView Session