Yesenia Rua

Vice President at Crown Residential

Speaker

With over 25 years of proven leadership in multifamily operations, I am a results-driven executive specializing in property and asset management across conventional, condo-conversions, affordable, workforce, and senior housing communities. My career has spanned high-impact roles leading large-scale portfolios across FL, TX, and GA, delivering $188M+ in asset value through strategic acquisitions/dispositions, lease-ups, and capital improvements.

I thrive in fast-paced, multi-state environments where operational excellence, and financial performance converge. My strength lies in developing high-performing teams, optimizing NOI and increasing occupancy.

Recognized as an award-winning leader and advocate for women in real estate, I bring hands-on expertise to drive sustainable growth. Published my first book, 2025, The Power of Women in Leadership. I’m passionate about high-performance and mentoring teams.