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MUSE Newsletter: Lost in Thought with Anthony Sperduti

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February 27, 2014 | Anthony Sperduti

lost in thought
with Anthony Sperduti

Co-Owner & Creative Director,
Partners & Spade

I'm inspired by Instagram and the community it's building and the people it's connecting strictly through
Image.

To me, brilliant is going the farthest in the fewest steps.

When I'm having a creative block I call a good freelancer to help.

My favorite ad campaign is Alka Seltzer's campaign in the 70's (pop pop, fizz fizz....). They wanted to double sales, so they just increased the dosage to 2 tablets instead of one, and made a simple jingle reinforcing the idea of two.

The best advice I ever received is do what you love as soon as possible. Don't wait.

My dream collaborator is Rei Kawakubo.

A least once, everyone
should start a small business. Understanding what all the pressures of a business are can make for being a stronger team member.

The most overused word in meetings today
"digital." There is no difference anymore between online and offline ' it's all part of culture.

Find out more about Anthony's participation in FUSE 2014 ?? 2014 IIR Holdings, LTD. All Rights Reserved.

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