Netflix: Getting Customer Service Right

PC World recently wrote a post about how NetFlix is doing an excellent job responding to its customers and giving them great service. According to Edward Albro, he recently had problems with his streaming services on Netflix. He assumed it was issues on his end, such as his internet connection. But when he opened his email one morning recently, he had received and email discount for 2% on his current NetFlix bill. The company took responsibility for it's technology error, and let their customers know if the issue. There was no mess when dealing with the company. Do you know any other compnies who have stepped up and taken responsibility when an error was caused by their systems?