Hersheys
New Study on Brand Equity
A new study released from Harris Interactive releases the results of a study that has tracked brand equity for 28 years. It measured 1000 brand over 39 categories on the following categories: familiarity, quality, purchase consideration, brand expectations, distractive ness and trust. This study also had a built-in factor that could consider the importance of word of mouth when noting brand equity. The top ten 2008 winners were:
| Rank Brand | Brand | Overall Equity Score |
| 1. | Heinz Ketchup | 79.27 |
| 2. | M&M Plain Chocolate Candy | 77.79 |
| 3. | Hershey's Milk Chocolate Candy Bars | 77.51 |
| 4. | Hershey's Kisses Chocolate Candy | 77.20 |
| 5. | Duracell Batteries | 76.75 |
| 6. | Cheerios Cereal | 76.53 |
| 7. | Discovery Channel | 76.17 |
| 8. | Kraft Foods, Inc | 75.93 |
| 9. | Kleenex Facial Tissues | 75.57 |
| 10. | Neosporin Ointment | 75.54 |