Michael Koch

CRF Market Development Manager at HAIFA South Africa

Speaker

Michael Koch is an accomplished and results‑driven CRF Market Development Manager with extensive experience in driving market growth, leading strategic product initiatives, and building strong customer partnerships across the agricultural sector. Since joining Haifa Group in 2007, he has played a key role in regional market expansion, the promotion of premium plant nutrition technologies, and the strengthening of technical support networks for growers, distributors, and industry partners.

Blending strategic commercial insight with hands‑on field expertise, Michael excels at identifying emerging opportunities, guiding product positioning, and delivering high‑value, sustainable solutions tailored to diverse cropping systems. He is widely recognized for his collaborative approach, data‑driven mindset, and ability to align commercial goals with real customer needs.

Passionate about long‑term agricultural development, Michael continues to champion initiatives that enhance sustainability and productivity, drive innovation, foster cross‑functional collaboration, and support the resilience and growth of the farming communities he serves.