Adrián Fernández

Vice President of Packaging at X-Rite and General Manager at Pantone

Speaker

Adrián Fernández is Vice President of Packaging at X-Rite and General Manager at Pantone, the language of color for graphic arts, textiles, and products. He has a passion for addressing key color challenges and a thorough understanding of the value chain from brands and designers to manufacturers to retail partners. Prior to joining Pantone, Adrián spent over two decades working in global commercial and business development roles in the consumer goods industry, engaged in many color decisions for product and packaging throughout the new product development process and commercialization. Adrian earned his MBA from the University of Cincinnati College of Business and his Accounting degree from Pontificia Universidad Católica Argentina.