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Shopper Insights & Retail Activation International
29-31 October 2018
Hotel OkuraAmsterdam, The Netherlands
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Key Sessions
Frank Stephenson
KEYNOTE: Good Design as a Purchasing Motivator
Frank Stephenson Design Studio
Andrew Mann
KEYNOTE: Data Is Not Difficult: How to Align Your Organisation Around the Customer to Deliver Breakthrough Commercial Success
Asda, Sainsbury’s, Tesco Clubcard
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Day 1

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Day 1
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08:15 - 08:45
Registration Opens
08:45 - 09:00
Chair Welcome and Introduction
  • Martha Llobet - Partner, Q2Q Global
09:00 - 09:45
KEYNOTE: Good Design as a Purchasing Motivator
  • Frank Stephenson - Renowned Car Designer, Frank Stephenson Design Studio
09:45 - 10:15
Data, Data Everywhere!
  • Julian Highley - Head of Insight Delivery, Marks & Spencer
10:15 - 10:45
An evidence-based approach to driving category growth by exploiting Sharp’s laws – new research findings
  • Barry Lemmon - Founder, First Purchase Research
10:45 - 11:15
Networking Break
11:15 - 11:45
Using Omnichannel to Build Awareness and Increase Sales
  • Jiri Zeman - Category Development Manager, Nestle
  • Vladimír Srp - E-commerce Specialist, Nestle
11:45 - 12:15
"Alexa, order Heineken" - Voice and the digital assistant, a wake-up call for marketing
  • Mini Kalivianakis - Client Solutions Director and Partner, SKIM
  • Carien Jakovljevic - Manager, SKIM
12:15 - 12:45
Developing Successful Retailer-Manufacturer Relationships for Sustainable Commercial Success
  • Daniela Busseni - Head of Category Development, Premier foods
12:45 - 13:30
Lunch
13:30 - 14:00
How to take an Occasion-First Approach
  • Marie-Louise Laursen - Senior Manager – Shopper and Omnichannel Activation, LEGO Group
  • Petr Řežábek - Senior Trade Marketing Manager, LEGO Group
14:00 - 14:30
Consumers Do Not Think in Silos, So Neither Should We…
  • Anna-Sterre Mees - Senior Global Consumer & Market Intelligence Lead, Philips
14:30 - 15:00
‘Fantastic Journeys and How to Find Them’ - The Diageo Experience
  • Ashish Choudhari - Vice President, Brandscapes Worldwide Consultancy
  • Jayanth Narasimha - Business Head, Brandscapes Singapore & Senior Director Insights, Brandscapes Worldwide Consultancy
15:00 - 15:30
Networking Break
15:30 - 16:00
How to Build Happy, Long-Term Relationships with Shoppers?
  • Francisco Casassas - Director Shopper Marketing, Campofrio Food Group
16:00 - 16:30
How Shoppers’ Path to Purchase is changing for better nutrition & environmentally responsible Consumers in the connected world
  • Louis-Michel Barbotin - President, SmartWorldShopper
  • Frédéric Basseto - Founder and CEO, Vox Mining
16:30 - 17:00
Packaging & the Digital Shopper
  • Adrián Fernández - Vice President of Packaging at X-Rite and General Manager, Pantone
  • Danielle Sauvé - Marketing Technologist, Pantone
17:00 - 17:30
KEYNOTE: Data Is Not Difficult: How to Align Your Organisation Around the Customer to Deliver Breakthrough Commercial Success
  • Andrew Mann - Experienced Insight Director, Asda, Sainsbury’s, Tesco Clubcard
17:30 - 18:30
Cocktail Reception
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