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Shopper Insights & Retail Activation International
29-31 October 2018
Hotel OkuraAmsterdam, The Netherlands
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Key Sessions
Ger Baron
KEYNOTE: Amsterdam in the Digital Age: How Technology is Changing Our Cities
City of Amsterdam
Henry Mason
KEYNOTE: Perform or Perish
TrendWatching
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Day 2

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Day 2
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08:30 - 09:00
Registration Opens
09:00 - 09:15
Recap & Welcome from Chair
  • Martha Llobet - Partner, Q2Q Global
09:15 - 09:45
KEYNOTE: Amsterdam in the Digital Age: How Technology is Changing Our Cities
  • Ger Baron - Chief Technology Officer, City of Amsterdam
09:45 - 10:00
Q&A with Amsterdam’s Chief Technology Officer, Ger Baron
10:00 - 10:45
KEYNOTE: Perform or Perish
  • Henry Mason - Author of Trend-Driven Innovation, Global Speaker, and Award-winning Social Entrepreneur, TrendWatching
10:45 - 11:15
Networking Break
11:15 - 11:45
How John Lewis is Blending the Physical and Digital Space by Redefining the Role of The Department Store
  • Louisa Nicholls - Senior Manager – Online Trade, John Lewis
11:45 - 12:15
Convergence of Retail and Digital Shopping Worlds
  • Upma Vermani - Senior Manager, Consumer Insights, Adidas
12:15 - 12:45
Shopper Is the King. Science and Practice Behind Marketing to a Shopper.
  • Gurgen Melkonyan - Head of Shopper Marketing & Category Management, Unilever
12:45 - 13:45
Lunch
13:45 - 14:15
How Red Bull Identified Key Shopper Growth Segments to Optimize Need-State Based Behavioral Segments in Retail Across Channels
  • Laura-Lynn Freck - Director, Shopper Insights, Red Bull North America
14:15 - 14:45
Optimising the digital path to purchase in FMCG
  • Charlie Clinton - Digital and Social Manager, Bel UK Limited
14:45 - 15:15
How To Integrate A Digital PoS into Omnichannel
  • Christian Bahrendt - Head of Business Development Germany, Advertima AG
15:15 - 15:30
Afternoon Networking Break
15:30 - 17:30
Tour & Tasting: The Heineken Experience- The Home of Heineken
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