29-31 October 2018
Hotel OkuraAmsterdam, The Netherlands Barry LemmonFounder at First Purchase ResearchSpeaker
Profile
Barry is the Founder of First Purchase Research, a shopper insights company that helps brands grow penetration. Now partnering with Shopper Intelligence, the only syndicated “voice of the shopper” measurement company, he is an expert in understanding and influencing shopper behaviour with more than 30 year’s experience of analysing purchasing data and observing shopper behaviour. Previously he was Global Head of Retail and Shopper at TNS, and Managing Director of Kantar Worldpanel before that.
Agenda Sessions
An evidence-based approach to driving category growth by exploiting Sharp’s laws – new research findings
, 10:15View Session