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Shopper Insights & Retail Activation International
29-31 October 2018
Hotel OkuraAmsterdam, The Netherlands
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Ger Baron
Chief Technology Officer at City of Amsterdam
Speaker

Profile

Ger Baron is the Chief Technology Officer of the City of Amsterdam. His professional career started at Accenture, where he worked as an analyst in the consulting department. In 2007, he was hired by Amsterdam Innovation Motor (AIM) in the role of project manager, specifically to develop and enhance the role of ICT. Baron was responsible for starting up the Amsterdam ICT-cluster and he initiated several projects in public-private partnership. Among these were a number of projects related to the development of Amsterdam’s Smart City initiative. Currently, Mr Baron is responsible for innovation, R&D and innovation partnerships within the City of Amsterdam. In addition, he serves as president of the City Protocol Society.

Agenda Sessions

  • KEYNOTE: Amsterdam in the Digital Age: How Technology is Changing Our Cities

    , 09:15
    View Session

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See Ger at Shopper Insights & Retail Activation International