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Shopper Insights & Retail Activation International
29-31 October 2018
Hotel OkuraAmsterdam, The Netherlands

Laura-Lynn Freck
Director, Shopper Insights at Red Bull North America
Speaker

Profile

Laura-Lynn Freck leads Shopper Insights for Red Bull North America and is responsible for the development of national and custom shopper research programs, supporting key strategic initiatives.

Agenda Sessions

  • How Red Bull Identified Key Shopper Growth Segments to Optimize Need-State Based Behavioral Segments in Retail Across Channels

    13:45