Advertima creates an artificial intelligence that analyzes people in its surroundings. It recognizes features like age, gender, emotions, etc. and reacts by creating personalized and positive experiences. This brings proactive and intelligent customer interaction from the virtual into the real world. With the Advertima software, any screen, speaker or light installation can become smart and able to interact with people. Using its understanding of human behavior, the Advertima AI is on track to become better, than any human, in making others happy.