On one hand... uncertainty is as uncertainty does [Steve Jobs].

On the other hand, uncertainty is unpredictable. Likely why we call it uncertainty.

But, we can't go on with out paying tribute to Steve Jobs. As, his death is a personal example of unpredictable events in our lives.

We honor your passion Steve Jobs

His impact on all of our lives is hard to measure, but easy to feel. It hurts to think about missing him and many of us didn't even know him, shake his hand or spend a moment in a room with him.

Yet we knew him through what he put in our hands. He understood the intuitive nature of design and could translate what he feels about design into something many of us connected with -- personally.

We recently used the IDEATION culture Steve created at Apple as an example in a blog post about innovation. You can find it here.

We are all sitting here in a Future Trends conference listening to the beautiful accent of Genevieve Berger, Chief Research and Development Officer at Unilever. As she talks about seeing trends we all must wonder what life would have been like if Steve had not become the person he did.

Thank you Steve Jobs, not for producing a lifetime of Apple products, but for being a leader, an example and a hero of design. We appreciate all the known and unknown influence you've had in our collective lives.

We honor you and hope to see you in heaven.