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Opportunity begins by defining the borders

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Exclusive First Read Every week through October 2013, we will
post a short excerpt from our Summer Innovation Book Club Pick: Killing Ideas -
You can kill an idea, you can't kill an opportunity By NewEdge CEO, Dr. Pam

Mapping the opportunity landscape is a lot like doing a puzzle. Most of us have put together a puzzle or two in  our lifetime. 

We start by deciding just how ambitious we want to be: 2,000; 1,000; 500; or 100 pieces? We also pick the puzzle by the picture on the box cover'a landscape or image we are drawn to. Next we open the box to an unwieldy jumble of pieces and start making sense of the mess. 

But where do we start? With the edge pieces, of course!

...Framing how we view opportunities is critical for decisions about effort and investment. Accurately describing the landscape, the territories, and the regions within is critical for us staying focused on what is in and what is out from a strategic standpoint. 

Understanding the borders correctly and being able to communicate them to our organization, understanding the shape of the shorelines, and accurately showing where opportunity lies, aids deciding what and how we will pursue it. - Killing Ideas, Ch 5, Big Landscape

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