Outsourcing Call Center Operations

I came across this article that explains how the outsourcing of customer service functions is not only seen as a short term cost cutting tool, but it is also a strategy for long term competitive advantage.

In order to get closer to your customers, you must engage a fully functional center that supports telephone, e-mail, the web, and social media (which was not mentioned by the article). Companies are always looking to reduce costs to increase revenue, but the reduction of costs should not affect the quality of customer service.