Package Design Ideas for November 2009

Lauren Hartman of Converting Magazine discusses a few fantastic package design launches set for this month. One particularly fascinating story comes from the Coca-Cola Company's relaunch of their Cappy juice. Hartman writes, Coca-Cola says it's counting on the packaging, introduced in June, to meet the rising consumer demand for new product offerings. The Elopak Slim?? carton was selected following extensive consumer research that highlighted the new package as the best fit for Coca-Cola's premium, contemporary juice brand and met the consumer's desire for original beverage-packaging ideas. The tall, svelte carton design distinguishes the juices and nectars from the rest of the market. The stylish package is slimmer than a conventional gable-top carton, with harmonious curves and a large cap for easy pouring.

For more coverage on this design and other, please visit Hartman's article.