Hans van Bochove

Head of EU Affairs at The HEINEKEN Company

Speaker

Hans van Bochove is the Head of EU Affairs for The HEINEKEN Company. Previously, he was responsible for EU public policy at The Coca-Cola Company and Coca-Cola Europacific Partners for twenty years and served in the same role for Starbucks Coffee Company’s EMEA region for four years. From 2017 to 2023 he also served as the Chairman of EUROPEN, the European Organization for Packaging and Environment, representing the interest of the entire packaging supply chain. Hans holds a master’s degree in business administration from the Erasmus University Rotterdam / Rotterdam School of Management.