This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Packaging Waste & Sustainability Forum
19 - 21 March 2024
Stephanie BristolBrussels

Juan Manuel Banez Romero
Head of Circular Economy Policy, EU at Amazon


Juan Manuel is the Head of Circular Economy Policy at Amazon. In his current role, he is leading the implementation of the circular economy advocacy strategy for Amazon in Europe, including ecodesign and the digital product passport, waste management, packaging sustainability, right to repair, green claims, plastics and textiles strategies amongst others.
Prior to joining Amazon, Juan Manuel worked as Sustainability Advocacy Lead EMEA for Amcor Flexibles, leading the implementation and coordination of Amcor sustainability advocacy strategy in the EMEA region and with a key focus on packaging sustainability and circular economy. He also worked in the FMCS sector as the Sr. European Manager of Government Relations, leading Mars’ strategy and engagement vis-a-vis the EU Institutions on environmental/sustainability topics (with a key focus also on circular economy, plastics and sustainable packaging). Juan Manuel is also registered as External Expert (reserve list) for the European Commission - DG REGIO on Environment, Circular Economy and Resource efficiency, Social Innovation and Entrepreneurship and Fundamental Rights.
He also worked at the European Commission in dealing with Climate Change, Environment, Natural Resources & Water and international development in the Latin American region. Before joining the Commission, he worked for the Spanish Government in Public Service and Work & Emigration Department.
Juan Manuel holds a Diploma in International Relations at the London School of Economics (LSE) & Univ. of London, a Master’s degree in Environmental Education and a second one in European Studies, a postgraduate studies in neuroscience from the Univ. of Seville and Madrid and a Bachelor Degree in Psychology from the Univ. of Granada.

Agenda Sessions

  • Managing EPR requirements and obligations for online marketplaces