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Packaging Waste & Sustainability Forum

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Workshop: 25 March 2025
Conference: 26 - 27 March 2025
Stephanie BristolBrussels
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Ms Margherita Trombetti
Project Manager, Policy Officer, Sustainability at AIM - European Brands Association
Speaker

Profile

Since August 2021, Margherita coordinates the HolyGrail 2.0 Digital Watermarks Initiative on behalf of AIM - European Brands Association. In her role, she supports and leads the HolyGrail member companies from the complete packaging value chain in their joint effort to drive adoption of intelligent sorting via the digital watermarking technology, with the objective of improving the way packaging waste is sorted today. Additionally, Margherita monitors EU legislative developments related to packaging and assists AIM members in shaping and implementing relevant policy initiatives.

Agenda Sessions

  • Where Digital meets Sustainability: The HolyGrail Initiative

    , 10:10
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  • Panel Discussion: The Impact of Changing EU Packaging Laws

    , 10:35
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Emmanuelle Bautista
Director for European and International Affairs
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