Marius Tent

Owner and Managing Director at ViaPackagingUG

Speaker

Marius is a packaging specialist with a dual academic background in Packaging Engineering and Physics - a combination that shaped an approach as rigorous as it is practical.

He started where packaging truly begins: on the production lines and in the field with consumers, qualifying packaging formats and understanding firsthand what makes them work - or fail. That foundation in hands-on engineering became the bedrock of everything that followed.

From there, Marius grew steadily into broader leadership, eventually building and heading globally the packaging functions for top FMCGs companies (Mars-Wrigley, Danone SN ...) - coordinating across the globe - Europe, the United States, India, and China, and delivering multiple, packaging strategies, successful launches with measurable results. Along the way, he became known for creating multiple cross-regional high performing Packaging teams, some from ground zero, that could move with both speed and precision across different markets, making a real impact.

In 2024, he channeled that experience into his own venture - founding ViaPackaging UG and launching a packaging insights and solutions platform (360packmastery.com). Through these, he helps brands implement end-to-end packaging strategies, including alignment with the EU Packaging and Packaging Waste Regulation (PPWR). He combines strategic planning with hands-on execution, leading circular packaging initiatives across Europe including consortium projects such as CELAB 2.0 (a consortium with about 40 companies on circularty of Self Adhesive labels materials) and Roflex (CEFLEX).

His career is a rare through-line: from qualifying a pack on a factory line, to shaping packaging strategy at a global scale - and now helping other brands do the same.