Reusable Packaging Europe (RPE) is the European association representing companies active in reusable transport packaging systems, primarily Reusable Packaging Containers (RPCs) and Reusable Wooden Pallets (RWPs). RPE promotes reusable packaging as a circular, Product-as-a-Service solution, with pooling models that keep ownership and responsibility with the operator throughout the product lifecycle.

Active across sectors including food, FMCG and horticulture, RPE members are frontrunners in reducing packaging waste, minimising the use of virgin materials and maximising reuse across EU supply chains. Aligned with the EU Green Deal and the objectives of the Packaging and Packaging Waste Regulation (PPWR), RPE advocates for policy frameworks that prioritise the waste hierarchy and support competitive, circular business models.