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PAP Conference 2027 – Patient Assistance & Access Programs
See You Next Year! March 23-25, 2027
Pre-Conference Workshops on March 22, 2027Gaylord National Resort and Convention Center | National Harbor, MD

Richard Fahrer
Oncology Marketing Director - Patient Solutions at Pfizer
Speaker

Profile

Richard has over 20 years’ experience in healthcare marketing.  He  holds the title of Director, Oncology Patients Solutions & Alliances where he leads the marketing efforts for Pfizer’s US Oncology portfolio of patient services, including their signature program, Pfizer Oncology Together.

Prior to joining Pfizer in 2012, he held customer strategy and analytics roles at various agencies for IPG, Omnicom and Publicis. Richard has successfully launched a myriad of copay, access and reimbursement programs for primary and specialty care.

Agenda Sessions

  • Section 2: Bridging Two Worlds – Tailoring Launch Strategies for Rare Disease vs. Non-Specialty Markets

    1:45pm