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PAP Conference 2024 – Patient Assistance & Access Programs
March 17-20, 2025
See You Next Year!Sheraton Philadelphia Downtown | Philadelphia, PA

Tanya Shepley
Principal at ZS


Tanya is a leader in ZS's Digital and Connected Health practice and specializes in helping clients uncover how and why patients make healthcare choices, in order to build more impactful solutions that improve the lives of patients. With 18 years’ experience in healthcare, Tanya has led multiple lines of business, including developing brand strategies for both direct-to-consumer and healthcare professional audiences. Her experience includes collaborating with clients and their key constituents to co-create integrated advertising campaigns across mass media, as well as digital engagement and patient support programs.

Agenda Sessions

  • Unifying the Patient Support Ecosystem—Permission + Prediction + Purpose