This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

PAP Conference 2023 – Patient Assistance & Access Programs
March 20-22, 2023
Delivered as a Hybrid EventPhiladelphia Marriott Downtown

Tanya Shepley
Principal at ZS


Tanya is a member of ZS’ Patient Service Expertise Center which is focused on helping clients uncover how and why patients make healthcare choices, in order to build more impactful solutions that improve the lives of patients.

With 18 years’ experience in healthcare, Tanya has led multiple lines of business, including developing brand strategies for both direct-to-consumer and healthcare professional audiences. Tanya has worked across a vast array of therapeutic areas in both a US and global capacity, inclusive of: oncology, inflammation, virology, cardiovascular, neurology, and liver.

Her experience includes collaborating with clients and their key constituents to co-create integrated advertising campaigns across mass media, digital and relationship marketing programs.

Before joining ZS, Tanya held leadership positions in global advertising and communication companies.

Tanya holds an MBA from Wayne State University and a Bachelor degree in Business from the University of Iowa.

Agenda Sessions

  • Taking a Digital-First Approach to Solving the Fragmented Support Service Experience