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PAP Conference 2026 – Patient Assistance & Access Programs

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March 17-19, 2026
Pre-Conference Workshops on March 16, 2026Sheraton Philadelphia Downtown | Philadelphia, PA

Tony Martin
Chief Growth Officer, CareTria Pharma Services at CareTria
Speaker

Profile

As the Chief Growth Officer for CareTria, Tony leads the GTM teams: Commercial Development, Strategic Account Management and Marketing. He has 30 years in the healthcare industry. Starting in sales, marketing & training with a biopharmaceutical manufacturer. He led the GTM strategies for patient services with Cencora and led transformation with Cencora’s Community & Specialty Pharmacy business unit. Prior to joining CareTria, Tony was the Chief Revenue Officer for Optum’s WC PBM and spent three years leading Industry Relations for Optum’s Integrated Pharmacies.

Agenda Sessions

  • Optimizing Quality and Cost-to-Serve through Provider Technology Integration

    4:45pm