Kate Friday

Vice President, Head of Patient Services at Teva Pharmaceuticals

Speaker

An experienced marketer in the pharmaceutical industry with 25 years of proven experience delivering insight driven professional promotion, medical education and patient support programs across therapeutic categories. Having worked both the client and agency sides, Kate brings a unique 360 perspective designed to hit business goals and objectives while at the same time bringing out the best in teams on numerous projects with multiple pressure points.

Building on her industry experience in consumer operations and patient support programs, Kate joined Teva Pharmaceuticals. As Senior Director, Patient Services she oversees Teva’s patient support programs designed to support the needs of patients and develop new patient support programs for launch brands.

Prior to joining Teva, Kate developed, launched and optimized numerous adherence programs with a focus on connecting patients’ needs to providing a rewarding customer experience with superior services at Novartis. A leader this this space, Kate drives and delivers success.

Following a successful career on the client side, and later at Advantage Healthcare Inc., Kate provided adaptable, senior-level interim support for key pharmaceutical clients in need of staffing solutions in medical education and marketing, through the launch of KFS Mktg, LLC. In an era of more work and less funding for approved FTE head count, Kate quickly tapped into an unmet need at a variety of companies.