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PayTech Awards USA

Aaron McPherson
Principal at AFM CONSULTING
Judge

Profile

Aaron F. McPherson is Principal of AFM Consulting, an independent advisory practice that leverages market intelligence and data analysis to drive product strategy and executive decision-making. With decades of experience spanning senior executive roles, C-level advisory work, and independent research, he has built a reputation for connecting market insight to innovation and growth.

Aaron currently leads the U.S. Faster Payments Council's workgroup on AI and Cross-Border Payments and has also written on stablecoins and digital assets for the Council. His work today centers on applying AI to market intelligence questions, providing insights on where the financial services market is headed.

Earlier in his career, Aaron held senior strategy and research leadership roles at FIS, Mercator Advisory Group, and IDC, building research practices and market models that shaped major product and acquisition decisions. He speaks frequently at industry events and is quoted regularly in industry publications.