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PE firm Yellow Brick Capital launches i-Plant Nutrition

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London, UK-based private equity company Yellow Brick Capital has launched i-Plant Nutrition, an expansion and rename of its precision agriculture software – Smart Fertilizer Software.

According to the company, the rename is a required next step brought on by the software’s increased capabilities and improvement.

Alongside the pre-existing synthetic fertilizer related offering, i-Plant Nutrition is now also providing sensor less-irrigation guidance, a knowledge sharing platform, and soon to include organic fertilizer recipes and pest control management. The rebrand signifies a new era for the company as it continues to expand its usership in the Americas, Asia, Europe and Africa.

With the company rename, Yellow Brick Capital has also announced the appointment of Johnathan Kol-Bar as CEO of i-Plant Nutrition.

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