Astrid Binder

Events & Meetings Lead Germany, Austria, Switzerland & Nordics at Bristol Myers Squibb

Speaker

Astrid Binder is a seasoned professional with almost 20 years of experience in the event industry, whereas the last seven years are in the pharmaceutical industry, specializing in strategic event management. Currently serving as the Events & Meetings Lead for Germany, Austria, Switzerland & the Nordics at Bristol Myers Squibb, Astrid has demonstrated a remarkable capacity for overseeing HCP Events & Meetings, incorporating innovative processes and technologies to enhance customer experiences.

With a robust background that includes proficiency in Salesforce/Veeva Events Management Capabilities and a proven track record of collaborating with global stakeholders, Astrid ensures seamless integration and alignment of events ecosystems. Her agile mindset and adaptable approach have made her a key player in thriving under high-pressure and challenging environments.

Astrid holds an MBA in Sport- & Eventmanagement from Donau-Universität Krems. Her earlier roles include managing sports and group events at HRG Hogg Robinson Group, where she led significant projects such as the participation of the Austrian National Football Association at the UEFA EURO 2016 and implemented advanced online booking and registration tools. In addition to her professional achievements, Astrid is actively involved in volunteering and is a member of several industry associations, including leading the HBA Vienna Events & Education Committee, ABTA – Austrian Business Travel Association, and GBTA – Global Business Travel Association.