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Post FEI Doldrums: A Kick in the Asterisk*

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The seminars are over, the conversations have gone silent, and we've all
gone back to our work-a-day lives. Perhaps some messages got through from the
show, and some items you've since taken back to study under the fluorescents.
This is where the real stuff happens.
The other 355 days [giving 10 days for show euphoria to wear off] is
where we need to apply a new frame to an old challenge. We essentially need a
kick in the asterisk* at least once a week. So, we're here to provide that
Shift-8 every so often.
These posts will be about what I'd expect you to be working on to solve
the problems we have confronting us [as a global society]. Because we've got
plenty of heads bobbling around atop bodies on this planet ' we'd like to see
some more output from anywhere and everywhere.
We will focus on sketching out the problem and making some connections
between obscure subject areas. We will skew toward meaty, challenging problems
but may wander into the barnyard of the obscure and irrelevant. We will use
images and concepts to make these connections and perhaps offer ideas of our
own to fuel the fire.
Then, we'll socialize this and see where it goes.
Our small hope is that you will see these posts and say, 'I got this
one' and go forth to ideate and innovate. Or, you'll pass it along to someone
who knows more about the subject to listen to their perspective. Our big hope
is that someone will be working on such a problem'or just solved it'and will
submit his or her name to present at next year's Front End of Innovation
These are the subjects we will be likely covering [if this isn't enough,
please add to our list by sending a message]:
-- Health and wellness
-- Sustainability
-- Poverty and hunger
-- Financial intelligence
-- Everyday frustrations
-- Transportation
Thank you for taking the time to read and consider our thoughts.
Aaron Keller is an author of
two books on design, Design Matters: Logos
and Design Matters: Packaging.
He is also the co-founder of Capsule, a design innovation firm. He also writes for a variety of
blogs from his modest desk and keyboard in Minneapolis, Mn.
Photo credit: Elegant Donkey (you can decide which one)

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FEI USA: Front End of Innovation

28 - 29 Oct 2020
FEI Presents: Leading Innovation in a Digital World
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