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The Front End of Innovation is looming over us next
week with the possibility, opportunity and perhaps obligation to learn. We are
wading into the choppy cold waters of uncertainty, both as human beings and
members of a larger organization. If your "happy place" is
introverted activities of listening, learning, reading and staying far away
from human interaction, don't worry this is a good place. If you're salivating
at the opportunity to meet new people, talk to everyone who will listen and
shake at least 100 hands, this can also be a great place for you. 
We, as Capsule, want to hear from both of you in
equal portions. We'll be looking for interesting stories in the creases of the
larger conversation at FEI. If you've got an interesting story to share, we'd
like to hear it over coffee or in between sessions. 
We bring our historical perspectives, our agenda of
hopes and desires and perhaps something to record the experience. If you find yourself so immersed in a speaker,
completely forgetting to take notes, we've got you covered. If you're wondering
what's the best way to get the most out of this event and bring it back to the
boss and the boss's boss to show value, we've got you covered. The Front End of
Innovation is a physical experience with digital time capsules left for
you here and in other social media platforms. 
This is my fourth Front End of Innovation
experience and while this may not be a record, it does give me a pedestal (or
small soapbox) to offer some advice. The event, like any immersive learning
experience is overwhelming to the human brain. It is a full sensory experience
layered on an event designed to give you the most current views of how the
first seeds of innovation start to grow.
  • If you're falling asleep (its happened), then you've spent too
    much on drinks the night before. We suggest keeping this limited or rely
    heavily on what the FEI team posts on the blog. 
  • If you're not learning, then you've not opened up
    that arcane device known as your noggin. We suggest challenging yourself to do
    something you've never done before, as it has a tendency to open the nostrils
    of the mind. 
  • If you're not having fun, then you may need a new
    career or a new perspective on what you've already got in life. In this case,
    we suggest you volunteer at a food shelf during the evenings while you're in
    town. 

If you've spent a lifetime learning the sociology
of organizations or just observing them from inside the machine, this event
will still give you new insights. It does require you to bring a few things to
the table to make this work out for you and the conference. 
  1. Bring a
    note taking device, digital yes, but physical is preferred. There's just something beautiful and engaging for the mind in hand written notes. 
  2. Some form
    of identity to get you in the door and when someone asks you who you are. Sure,
    you can leave business cards behind and never make any new friends, but you'll
    regret it later in life.
  3. A smile
    and a brain seem obvious, but sometimes its hard to keep the smile when the
    brain has been bombarded by so much information. While the human brain is the
    best "big data" processor on the planet, it does still get
    overwhelmed and start giving off bad signals.

Seek us out, find us
in the crowd and we will do what we can to share your story. We'll be sharing
content here, on Twitter, Instagram, LinkedIn, Medium and perhaps a few
other platforms.


Aaron Keller
Managing Principal, Capsule
Author: The Physics of Brand

Angela Dirks
Director of Digital and Social, Capsule

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Upcoming event

FEI USA: Front End of Innovation

04 - 06 May 2020, Boston, MA
TRANSFORM. DISRUPT. BREAK-THROUGH.
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