Keith McGee

Vice President of Business Development at Direct Customer Solutions (DCS)

Speaker

Keith McGee is a pharmaceutical channel and market access executive advisor with more than 30 years of experience in pharmaceutical and pharmacy leadership, including roles spanning channel management, digital trade, specialty distribution, pharmacy operations, market access, and healthcare technology. He brings a unique perspective on the intersection of channel strategy, operational efficiency and pharmaceutical economics, with a focus on identifying opportunities to reduce waste, improve performance and create measurable value across the healthcare matrix. His experience includes developing technology-enabled solutions, optimizing product journeys through the distribution channel and solving complex operational and commercial challenges.

As the VP of Business Development with Direct Customer Solutions (DCS), Keith is helping pharmaceutical manufacturers evaluate and optimize distribution strategies, channel economics, and Trade & Market Access programs. Through DCS, he works with pharmaceutical manufacturers and industry stakeholders to develop customized distribution solutions that improve operational efficiency, reduce unnecessary cost and deliver measurable economic value while strengthening patient access.

Keith is the founder of Kenatra, a healthcare and pharmaceutical consulting firm that serves as an advisory layer, identifying the problem, framing the opportunity, and bringing the right solution to the table.

A pharmacist by training, Keith is always considering patient access and outcomes. He combines his industry experience with a practical, results-oriented approach to help organizations turn insights into strategy, strategy into action, and action into measurable economic and operational results.