Recent Study shows Consumers are Most likely to buy more if distracted

A recent study performed by Bryan Gipson, a psychology professor at Central Michigan University, found that customers who are distracted are more likely to make an impulse decision that involves choosing one brand over another. Newswire had this to say of the study: Results of Gibson's study found that implicit attitudes, or those that people may not be conscious of and able to verbally express, predicted product choice only when participants were presented with a cognitive task, suggesting that implicit product attitudes may play a greater role in product choice when the consumer is distracted or making an impulse purchase.