Joanna Irwin

Chief Marketing Officer at Homrich Berg

Panelist

Joanna Irwin is Chief Marketing Officer for Homrich Berg Wealth Management, a top ten fee-only registered investment adviser with over $18B in assets under management. Ms. Irwin is also the Nominating and Board Development Chair for the Georgia chapter of Breakthrough T1D, formerly the Juvenile Diabetes Research Foundation. Before joining Homrich Berg in 2024, Ms. Irwin served as the Global Chief Marketing Officer for Randstad, a Fortune Global 500 company operating in 39 markets with €24B in revenue, from 2017 until 2023. There she led strategic marketing efforts that grew the global business by €4.3B in annual revenue, advancing from the second largest to the world’s largest talent company and Brand Finance’s most valuable HR brand. Prior to joining Randstad, Ms. Irwin was Chief Marketing Officer, North America for Invesco where she oversaw North American marketing efforts for one of the world’s leading global investment management firms. Before joining Invesco in 2007, Ms. Irwin was Vice President with Merrill Lynch, where she served in marketing, e-commerce and product leadership roles. Earlier in her career, she consulted with global clients on large-scale website development projects and software implementations for an international digital agency. Ms. Irwin is a cum laude and Phi Beta Kappa graduate of the University of North Carolina at Chapel Hill, where she earned a BA degree with honors in psychology and a BA degree in radio, television, motion pictures. Ms. Irwin resides in Atlanta, Georgia with her husband and two children.