Strategic Thinking and Planning Certification Workshop - AT (Arabian Time, GMT+03:00)

Benefits of Attending:

• Deepen your understanding of strategic thinking principles, empowering effective leadership and direction-setting
• Learn to seamlessly translate strategic intentions into operational plans, fostering tangible progress within your organisation
• Identify the need for flexibility in strategic plans, acquiring the skills to respond effectively to external circumstances, steering clear of strategic rigidity pitfalls
• Leverage the tools and frameworks that you can apply to the process of strategic thinking
• Earn 24 CPDs from CPD UK by attending this workshop

Who Should Attend:

This workshop is aimed for executives, senior managers, business unit leaders, regional heads, those working in strategic planning departments and anyone else who wants to gain a fundamental understanding of frameworks and tools for shaping their strategic thinking. It will also benefit those individuals who are familiar with the concepts but would like an intensive refresher workshop on the latest thinking.

Subject Matter Expert: David White

Introduction

• Overview: Strategic thinking vs strategic planning
• A model for strategic thinking and planning

Strategic Thinking: Industry Analysis

• Defining the ecosystem
• STEEPLE analysis
• Industry 4 Cs analysis
• Competitor analysis

Organisation Analysis

• Key strengths matrix
• Identifying areas of competitive advantage
• Value chain analysis
• Strategic importance matrix
• Relative strength matrix
• Human activity and goal alignment
• Mechanistic vs organic structures

Strategic Planning: Sustained Competitive Advantage

• Economic moat
• Types of competitive advantage
• Differentiation strategies
• Competitor analysis and response
• Blue & Red Ocean strategy

Growth Strategies

• Porter’s national diamond
• How to expand overseas
• BCG matrix
• Ansoff marketing strategies
• Matrix economies of scope
• Market entry and exit
• Hrebiniak’s strategy execution

Strategic Implementation

• Single vs double loop learning
• Positive vs negative feedback
• Loops measuring strategy: Budgeting and forecasting
• Capital Budgeting and Building the Business Case
• Balanced scorecard
• Optimising performance
• Variance analysis and root cause analysis