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Executive summary

Save on the Private Brand Movement and Get Exclusive Access to the 2010 Executive Summary

Posted by on 20 July 2011
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The Private Brand Movement event is the perfect combination of perspectives that expose and explore your specific challenges and opportunities in the private brand industry. Truly the most comprehensive Private Brand event in existence, it's designed to address the industry holistically, from insight to creation to market. Whatever your part is in the private brand movement, you will undoubtedly find this event valuable.

Our function-based concurrent sessions are organized around your roles and goals:
MANUFACTURING IN THE NEW AGE <br /' Brand Building ??conomique: Building a Viable Brand through Innovative Consumer Engagement - SOMA BEVERAGE COMPANY<br /' Applying CPG Best Practices to Private Brand Development - CONAGRA FOODS<br /' Label & Packaging Material Solutions to Enhance Your Brand - AVERY DENNISON<br /' Making Strong Brands Stronger: A Unique Approach to Moving Beyond Value - CHURCH & DWIGHT

BRAND STRATEGY & DESIGN <br /' Customer-Centric Portfolio Management - DAYMON WORLDWIDE<br /' Building a Private Brand Organization: Leveraging CPG Best Practices and Strategies to Create World-Class Performance - MICHAELS STORES<br /' Innovation - Transforming the Private Label Business Model - SAFEWAY<br /' Making It Matter: Creating the Business Case for a Brand Launch - REI<br /' Drinking the Private Label "Kool-Aid" - ASSOCIATED FOOD STORES

GO TO MARKET <br /' Transformational Change: Building 'Curious Disbelief,' Credibility & Consideration for Kmart - SEARS HOLDINGS<br /' Leveraging Trends to Build Brands: Treating Fragrance & Skincare like Fashon - BATH & BODY WORKS<br /' Private Brands Become National Brands - Selling to Other Retailers - OFFICEMAX<br /' How Licensed & Exclusive Brands Play in the Portfolio - STOP & SHOP

PACKAGING TRENDS <br /' The Evolution of Design & Brands - OFFICEMAX<br /' Activating Shopper Insights to Uncover Opportunities in Private Label Packaging and Brand Growth - OFFICE DEPOT<br /' Shopper-Centric Packaging: New Value through Packaging - PETCO, STAPLES

KEYNOTES ARE A "WHO'S WHO" IN BRAND DESIGN & RETAIL
1. Harry Pearce, Design Legend of Pentagram & Consummate Provocateur
2. Paco Underhill, Author of the Best-Selling Why We Buy
3. Koen de Jong, Esteemed Author of Private Label Uncovered
4. Carla Cooper, CEO of Industry Leader, Daymon Worldwide
5. Maggie Hodgetts, Head of Design, Waitrose

Download the full program for complete conference details. Plus, when you fill in the download form you will receive the 2010 Executive Summary - to assist in justifying your 2011 attendance.

Whether you've attended the Private Brand Movement in the past or you are new to the event, you don't want to miss the opportunity to attend the most comprehensive event on Private Brand. Register by this Friday, July 22nd and save $300 off the standard rate. Register here.

Private label is not a trend; it's a certified movement.... Consequently, this is not merely an event it's a call to action.

See you in Chicago,
The Private Brand Movement Event Team

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