When we think about innovation in the pharmaceutical industry it is difficult not to also take a look at technological advancements, which includes mobile and electronic devices. These mechanism allow health care providers and practitioners the ability to not only do their jobs more efficiently and at a faster rate, but open the gates for more research and development, fostering more pharma innovations.
With that said, let's take a look at six innovations pharma marketers need to pay attention to in order to better serve HCPs and patients.
Precision MedicinePrecision
medicine is an approach in pharmacy that takes into consideration variables
how different factors affect individuals differently.mHealth SensorsmHealth is a
generic term that is used for mobile phone related usage in healthcare. Without
a doubt, you've heard the term 'there's an app for that' several times by now
because truly there's an app for everything these days.3D Printing3D printing is perhaps the most disruptive piece of
technology in healthcare. It seems as though there is nothing that cannot be 3D
printed.Artificial
IntelligenceArtificial
intelligence defines computers with the ability to learn. This is a concept
that scientists have been trying to achieve for years.
NanotechnologyNanotechnology is the coming together of engineering and
science to create microscopic instruments that are between 1 to 100 nanometers
large.
Virtual RealityVirtual reality or VR is no longer solely about video games.
Healthcare has been using virtual
reality for research and healthcare procedures for years but the amount of technology
companies transforming research into VR applications practically are scarce.
For a more detail look at each innovative processes moving the healthcare industry forward, head over to the ePharma Summit blog.