Social Media Involvement in Late Night Television

Here's an interesting article written by Josh Catone from Mashable that highlights how Jimmy Fallon's involvement on twitter and other social media outlets have helped him become a king of late night television. Before his show aired he had about 6,000 followers on twitter, compared to 176,000 followers when his show hit the airwaves, and 1,104,658 followers as of now!

Jimmy's clips have also appeared in several online video-sharing sites, and he's also appeared on a web video show. David Letterman and other talk show giants need to get with the times quick, before they get lost in the dust!