#Socialc20 live: Case Study on Adobe Community Mapping & Influencer Outreach

Presented by Dominique Lahaix, from
ECAIRN INC.

What is a tribe? Large groups of highly passionate, highly interconnected.

Social media is not just one thing. People are interconnected, faceted in multiple ways

Marketers ala Seth Godin: Choose the the tribe you lead.

Dive into the tribe, understand them, characterize and gather insights - analyze your results.

Then distinguish the high and medium influencers from the low level ones.

For more information on how eCairn's unique technology maps virtual social communities , read:

'Adobe uses eCairn to discover key influencers.'