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Sprint & Deutsch Design Works #FUSE2010

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Making sustainablity as a primary aspect of the project was key when Deutsch Design Works and Sprint created and launched the sustainable mobile device, the Reclaim. The Reclaim offered a great opportunity to create a premium perception of the mobile phone while also being environmentally friendly. Creating the mobile device was lead by the objectives of shopability, driving the customer to try the device - making it user and Earth friendly. Creating the accessories for the device also proved to be an opportunity to create simple, sustainable and approachable designs for the device. We encourage you to check out the specs on how Sprint reduced their packaging waste - it's astounding. Sprint Reclaim website.

Also - don't forget to participate in Sprint's mobile phone recycling program! visit green.sprint.com for more info.

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