Standing out in tricky environments

Åsa Norrie, CEO Europe & Regional Head of Distribution, Principal Asset Management, joined Emma Walden at IMpower 2023 to discuss the tools needed to navigate difficult environments, how integrating technology and expertise can provide a better outcome and the importance of diversity of gender and thought within the industry.

Under the spotlight: Åsa Norrie

Åsa is Chief Executive Officer of Principal Asset management Europe and Regional Head of Distribution since June 2021. In addition to her role with Principal she is a Chair at ICI EMEA Steering Council. Åsa has worked in the asset management industry for over 25 years. She was previously Head of Global Strategic Alliances at Aberdeen Standard Investments for 3 years and a Board Member of the Standard Life UK Pension Scheme. At Standard Life Investments she spent 12 years latterly as Head of European Business Development. Prior to this she held the role as Vice President Nordic Region at Britannic Asset Management. She started her finance industry career at Edinburgh Fund Managers in 1995 working within the European equity portfolio management team. Åsa received an MSc in Economics from the Hanken School of Economics (Svenska Handelshögskolan) and was awarded an Erasmus Scholarship from the Strathclyde University Business School.

Find out more about IMpower here >>